Blog to Social Media: Turn One Post into 10+ Updates
Repurposing Content Across Platforms:
Get More Mileage from Your Hard Work
Crafting a great blog post takes effort. Don't let it languish! Repurposing that content into bite-sized social media updates maximizes its reach and value. Here's how to turn one blog post into a whole campaign:
Step 1: Identify Key Takeaways
Scan your blog post: What are 2-3 core ideas or standout pieces of advice?
Powerful Stats: Did you include interesting statistics? These become standalone visuals
Tweetable Quotes: Are there any short, punchy sentences that convey the post's essence?
Step 2: Choose the Right Formats
Short & Snappy Text Posts: Pair a key takeaway with a relevant question to spark engagement on Twitter, Threads, or LinkedIn.
Eye-Catching Images: Create graphics using quotes, stats, or summarize a tip from your blog (Canva is great for this!).
Video Teasers: Turn a blog post section into a short explainer video (ideal for Instagram Reels, TikTok, YouTube Shorts).
Infographic Power: Distill complex post themes into a shareable infographic, perfect for Pinterest or LinkedIn slides.
Carousel Posts: Break a long post into image slides with a key point on each (Instagram or LinkedIn).
Step 3: Tailor to Each Platform
Twitter/Threads: Focus on brevity, questions to start conversations, and relevant hashtags.
Instagram: Visuals are king – use captivating images or videos with shorter captions.
Facebook: Encourage discussion, share a 'behind-the-scenes' look at the blog's creation.
LinkedIn: Offer a professional angle, tie the content back to industry trends.
YouTube: Create energized shorts and videos offering compelling content or how-to tips.
Go Beyond the Obvious
Behind-the-Post: Share a struggle you overcame writing the post, making it relatable.
Engage, Don't Just Broadcast: Respond to comments, turning social shares into conversations.
Answer FAQs: Did the post generate common questions? Create a social update addressing them!
Throwbacks: Repurpose old blog content by framing it around a current trend or event.
Pro-Tips
Scheduling Tools: Stay on track by creating all social updates in one session and scheduling them out (Hootsuite, Buffer).
CTAs: Include a call to action ("Click to read the full article," "What are your thoughts?").
Track & Tweak: Monitor which repurposed content performs best on each platform to optimize your strategy.
Repurposing is Smart Marketing
By strategically reimagining your blog post, you expand its reach and engage with new audiences across various channels. It's not just recycling – it's amplifying your effort!
Choose a recent blog post. Can you identify 3 different ways you could repurpose it for at least two different social media platforms? Share your ideas in the comments!
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