Hashtag Hacks

Reach out!

Learn how to use hashtags, a key tool for discoverability.

Maximize your social media reach. Here’s our guide to everything you need to know including capitalization, usage, categorization, and trending topics.

Create 3-5 hashtags for each post.

General Hashtags

• General hashtags are the broadest keywords (e.g. #Bakery #Desserts #Cake)

• Use 1-2 general hashtags for each post/reel

Specific Hashtags

• Specific hashtags are more targeted keywords or focus on a niche (e.g. #CupcakeOfTheDay #ButtercreamFrosting #CupcakeDecorator)

• Use 2-3 niche/specific hashtags for each post/reel

Use capitalization in your hashtags.

Make a capital improvement. Ever thought about using capitalization in your hashtags? It’s more important than you may think. Boost the visibility of your content and make it more accessible to a broader audience.

Readability & Clarity

Capitalizing every word in a hashtag makes it easier to read, especially for longer phrases. Quickly get the message & understand context without confusion. #ThrowbackThursday is easier to read than #throwbackthursday

Inclusivity & Accessibility

Capitalizing hashtags makes them more accessible, particularly for those using screen readers or assistive tech. It's a simple way to ensure everyone can engage online easily.

Search Engine Optimization

Amp up your SEO game. Capitalizing hashtags helps search engines identify key topics within your posts, giving your content a better shot at higher rankings. It's a simple & effective tweak.

Group similar content into categories.

Use hashtags to group a collection of videos that makes sense together. For example, maybe you have some funny video bloopers that you post as a reel once a month or so. Funny content is popular so you add the hashtag #RhondasCupcakesBloopers so that someone enjoying the video can see more of the same type of content (and increase engagement with your page using older posts).

Another example might be a series of reels about custom order options for food sensitivities. Someone watching that video may be interested to see more of the same helpful content without having to review your entire profile, so users click the hashtag #RhondasCupcakesAllergenFree adding views and engagement to old content.

Stay relevant with trending topics.

Follow Trends

Find out what people are talking about right now, and think about how your brand might relate. Trending topics are always changing, so you’ll always have something fresh to post about. Especially helpful when inspiration is lacking.

Increased Visibility

Hitting hashtag trends in your content makes you a part of the buzz. You have a better chance of your content going viral or getting high impression counts when posting about hot topics.

Take Part in the Conversation

Understanding what's currently popular helps you align your content with the interests and preferences of your target audience.

Need a hand reaching the right audience? Contact us to get started today.